“Chinese women share a similarity with Korean and Japanese women in that they are buying a bigger proportion of skin-care products compared to cosmetics,” said Martin. “As such, this market will remain a magnet for the most ambitious international brands for years to come.”Īsian women - Chinese in particular - tend to spend more on skin care than makeup.

“China’s skin-care market will continue to grow at a steady pace, fueled by the rising middle class and its increasing disposable income and sophistication,” said Pascal Martin, a partner at OC&C Strategy. The modern Chinese woman places a priority, and premium, on looking good and feeling great.

Studies also suggest that these trends can unmask shifts in the consumer market that may be more than just skin deep. That means ample room for further growth, which is good news for those in the business of beauty. Total retail sales of skin-care and makeup products in China reached 169.1 billion yuan (US$26.8 billion) and 28.3 billion yuan, respectively, in 2016, according to market research firm Euromonitor.Įven with these numbers and very quick growth, China’s skin-care spending per capita is still very low compared to other major markets. The study also found that 90 percent of respondents aged 18 to 24 started using skin-care products before the age of 20. As increasingly sophisticated consumers, they are pushing an already enormous global industry to new heights and reinforcing the rise of Asian-born companies in the sector.Īccording to a recent survey by OC&C Strategy Consultants, 88 percent of respondents increased their skin-care spending in the last year. (PHOTO / IMAGINECHINA)Ĭhinese women are splashing out more on beauty products, and at an earlier age than ever. Despite a rapid increase in recent years, China’s skin-care spending per capita remains very low compared to other major markets, leaving ample room for growth. Increasingly sophisticated Chinese women are spending more on beauty products, driving up sales and attracting global brandsĬrowds of women shop for cosmetics and skin-care products at a shopping mall in Chengdu, Southwest China’s Sichuan province, on Dec 10 last year.

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